Fire Tablet AI Wallpaper Creator
Creating personalized wallpapers using AI on Fire Tablets
- Launch
- Sep 2025
- Role
- Lead UX Designer
- Platform
- Fire Tablet
Customer problem
Wallpapers, the backdrop of customers' devices, is a main way for customers to personalize their device, and make it feel like their own. However, Fire Tablets were limited to default Amazon wallpapers, or curating wallpapers from their own photos and photos downloaded from online.
Creating wallpapers using AI was an area of opportunity to provide customers with greater flexibility in designing personalized wallpapers for their tablet, tapping into their creativity.
Outcome
Fire Tablet's Wallpaper Creator experience set the stage for Fire Tablet's first Gen-AI experiences, alongside other AI features to help customers do more with their Fire tablet (Writing Assist and Silk Browser webpage summaries).
With a lack of pre-existing Gen-AI experiences on Fire Tablets, Wallpaper Creator became an introduction to customers on how to create prompts to generate images accurate to what they imagined.
My role
As the sole UX Designer owning Fire Tablet's AI Wallpaper experience, I designed the experience of how customers explore possible AI prompts for inspiration, how customers generate their own AI wallpapers using guardrails for which quality, including pre-defined specific styles, how customers ingress into the standard OS method wallpaper setting experience, how customers can easily access their creations outside of a creation session, and how customers access the Wallpaper Creator experience through contextual points of entry (e.g., through Wallpaper settings page).
To help educate customers on creating the best prompts for quality image results, I closely collaborated with conversation designers, SWEs, and QA engineers to define, test, and deliver high-quality sample prompts within the experience. Listed below are other key stakeholders with whom I collaborated.
With Wallpaper creating being part of Fire Tablet's first Gen AI features release, I, along with Product, presented the design work from L8s to the SVP level to gain leadership alignment on the experience.
Across stakeholders
Key design decisions
Two choices shaped the experience most: making generative AI approachable for first-time users, and keeping it cohesive across Amazon devices while tailored to the tablet.
Building confidence for first-time AI users
With prompt writing being a brand-new experience for many of our tablet customers, I focused on stripping away technical intimidation. With sample prompts, and structured styles to choose from, the experience was geared to provide customers with the support to create the best image outputs, regardless of previous familiarity on writing prompts for image generation.
Familiar across devices, tailored to the tablet
To create a cohesive experience with Fire TV's AI Art and Ambient Experience, I carried familiar patterns—curated styles and “surprise me” delighters—across the Amazon ecosystem. I drew from existing data on Fire TV customers' AI Art usage and preferences, while designing for differences in use cases stemming from the core distinction between communal and personal usage of TVs versus tablets.
Conclusion
Fire Tablet's Wallpaper Creator experience set the stage for Fire Tablet's first Gen-AI experiences, alongside other AI features to help customers do more with their Fire tablet (Writing Assist and Silk Browser webpage summaries). In the first month of launching, Wallpaper Creator had over 100,000 total app users.
As the sole UX Designer owning Wallpaper Creator, I worked to define an experience introducing customers creating prompts to generate images accurate to what they imagined on their Fire Tablet.
Press coverage
Press coverage announcements of Fire Tablet's AI Wallpaper Creator experience
